BridgeTrack

Privacy Policy

Before describing the kinds of data we collect, it's important to understand how we (and most other ad networks) identify you and other web surfers and online users. We have no idea who you are, we place an anonymous identifier in a cookie on your web browser, so for example, to us you are just "surfer98765". We don't request or store anything that is personally-identifiable information (PII). We don't know your name, address, phone number, or email address.

Information We Collect

When you visit the website or mobile application ("app") of entities for which we serve advertisements, or the websites or apps where we display advertisements, we collect information about your online activities and location in order to show you relevant advertising. We may collect information about our interactions with you, such as which ads we've shown you and on which pages and how you responded to them. We may collect information about our partners' interactions with you-for example, by placing pixels on an advertiser's webpage so we can know if you ultimately purchased an item they had advertised with us. We may partner with other companies that are permitted to share anonymous information with us in order to enhance audience profiles. For example, we may partner with companies to learn the kinds of products you like to buy online. We also collect information about your device, such as IP address, unique device identifiers, browser type and language, the server your computer is logged into, and operating system information. We remember this information for up to 365 days.

How We Use Information We Collect

We use the information we collect to offer you tailored content - like giving you more relevant ads.

The information we collect helps us find patterns so we can select better ads in the future. For example, we might learn that a specific credit card ad works better in certain areas of the country or during certain hours of the day.

We also use the information we collect to measure the effectiveness of ads on behalf of our advertisers and web publishers.

If we can make ads more useful and interesting for you, we'll also make you more valuable to the web-your visits will make websites more money per ad, and powering their investment in better products and more free features and content. We'll also make the web more valuable to advertisers, helping them be more profitable on their online campaigns, which will cause them to shift more advertising online.

Opting Out

If you would prefer to not be part of this online experience, click here to opt out of personalized advertising.

You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it's important to remember that many of our services may not function properly if your cookies are disabled.

Information Sharing

We produce reports and analytics for our business partners, and we may share non-personally identifiable information with them. We may disclose information to third parties when we reasonably believe we are obligated to do so by law or as necessary to protect ourselves or others. We may transfer information to a successor entity in connection with a corporate change in control such as a merger or acquisition.

Security

We use physical, administrative, and technical safeguards that are designed to protect the personal information that we collect and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.

Our Policy Regarding Children

Sapient does not knowingly collect or solicit information from anyone under 13 years of age. Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information of a child under 13 without parental consent, we will delete such information. If you believe that we might have any information from a child younger than 13, please contact us as set forth below.

Updates to this Policy

We may update this policy from time to time.

Contacting Us

Please direct questions to bridgetracksupport@sapient.com or send mail to:
Sapient Corp.
c/o BridgeTrack
2911 Grand Ave., Suite 100
Coconut Grove, FL 33133